Partnering with the Torino 2025 World University Games is a unique opportunity to connect directly with the university community and engage with the next generation of students, the future of Generation Z.
The Committee’s promotional programme, alongside its partners, includes participation in a range of sporting and cultural events, community initiatives, and the Flame of Knowledge Tour, which will travel through key European and Italian cities.
Choosing Torino 2025 means aligning with a distinct identity grounded in core university values—education, research, and innovation—as well as the core principles of sport: growth, competition, integrity, and teamwork. The primary audience for Torino 2025 is the future leaders of society: young people who thrive in competitive sports environments, whether on an ice rink or ski slope, and who serve as influencers and ambassadors among their peers, promoting values of quality, experience, beauty, and joy.
The Torino 2025 Universiade, dedicated to inclusivity and social sustainability, will be the first in history to welcome Paralympic athletes who are enrolled at universities worldwide. These athletes will compete in snow sports alongside their able-bodied peers, sharing the same slopes and competing within the same programme.