Becoming a partner of the Turin 2025 World University Games offers the opportunity to communicate directly with the university world and the future university students of Generation Z.  

The promotion programme of the Committee and its partners includes the presence at: sporting events, cultural events, local initiatives and the Flame of Knowledge Tour, which will pass through European and Italian cities.   

Choosing Torino 2025 means communicating a strong qualitative identity marked by the typical values of university (training, research and innovation) and sport (growth, competition, loyalty and work). The target population is the future world ruling class. Young people who enjoy competing competitively on an ice rink or ski slope and are at the same time the best influencers and ambassadors on peers seeking educational quality, experience, beauty and pleasure.  

An event under the banner of inclusivity and social sustainability, the Turin 2025 Universiade will be the first in history open to Paralympic athletes enrolled at universities in any country, who will be able to compete in snow sports alongside able-bodied athletes, on the same slopes and within the same competition programme.