Torino 2025 took the court as a Silver Partner at the Nitto ATP Finals. From November 13th to today, the city was invaded by tennis fans from around the world to watch the tournament that, for the second year in a row, elected the “master among masters” on the Pala Alpitour court, drawing international attention to Italy’s first capital city, which will host the World University Games in just over two years.
Torino 2025 was the protagonist on the court with the Games logo projected on ledwalls during the matches, with the commercial that interspersed the playing sessions, and by welcoming guests to the hospitality area set up in the Sebastopoli Foyer by ATP and Federtennis. The Torino 2025 logo had been unveiled last January at the Italian Pavilion at the Dubai Universal Expo, then accompanied the World University Golf Championships at Royal Park I Roveri in July 2022, and now shone on the great tennis stage. This partnership came about with the aim of bringing to the world’s attention the FISU World University Games Winter, which will once again project Torino and Piemonte to the center of the sports scene, through a promotional program that will unfold over the next two years.
It will be the 32nd winter edition of the event conceived under the name Universiade in 1959 by the visionary president of CUS Torino, Primo Nebiolo, and will be held on the Piedmontese snows and ice from January 13 to 23, 2025: more than three thousand student-athletes will do battle between Torino, Bardonecchia, Pragelato, Torre Pellice and Pinerolo.
Italy will be in the spotlight for the tenth time between the Summer (3) and Winter (7) Games, and it will be the fifth time that a university world championship will be held in Piedmont, the third in the winter arena. Turin will return to the center of the university sports world 18 years after hosting the winter edition in January 2007. The last winter review held in our country, however, was in Trentino in December 2013.
The winter and tennis worlds are united by the desire to enhance the territory of Piemonte and his university system, a reference vanguard for the whole world. The partnership has set itself this goal, as explained by the president of the Torino 2025 Games, Alessandro Ciro Sciretti: «The path towards the Torino 2025 World University Games does not want to be reduced to simply waiting for a sporting event, but to accompany people on this path full of appointments. Our winter journey is intertwined with that of another world-class event followed in every corner of the planet, such as the Nitto ATP Finals in tennis, which our city will host right up to 2025. We like the idea of teaming up with such a prestigious event, which shares so many goals with us, and we are happy to have promoted our event, even in an environment that is not strictly that of ice and snow. All sport is an extraordinary tool for sharing, and this is but a small step in the dense network of collaborations that we want to weave between organizations in the area and world sports realities. We will continue to support major events and use them as a vehicle to promote and spread our brand, which the whole world was able to admire this week as the world’s best tennis players battled it out on the court».
Events that bring great feedback to the territory, as confirmed by Regione Piemonte’s Councillor for Sport Fabrizio Ricca, who also holds the role of Chairman of the Torino 2025 Committee of Honor: «Piemonte has been able to network and after the Nitto ATP Finals expects other great successes in sports and the public. A virtuous example is the Universiade, which will bring many athletes back to our mountains and make known an area that has so much to say».
